Influencing and Persuasion for Business Success



Influencing and persuasion are key skills everyone needs in today's work environment. Whether you are communicating with peers, customers, team members, your manager or others, you need to be able to present your thoughts and ideas in an effective, persuasive manner. Learning how to effectively influence others in the workplace can be extremely beneficial.


Who this course is for

Anyone who wants to become more confident in influencing and persuading others will benefit from attending this course. Note: This course is focussed more on one-on-one techniques rather than group presentation techniques.


Course Content

  • What is influencing? and what is the difference between influencing, persuasion and manipulation?
  • What influencing models there are
  • What you can influence - understand the Circle of Concern?
  • How influence works?
  • What are the key components?
  • How to develop trust
  • What's your style?
  • Influencing in action
  • Understanding the person/people you are seeking to influence


Learning Outcomes

On completion of this course, participants should be able to:

  • Understand the key theories of influence and persuasion
  • Communicate in a more persuasive manner with colleagues and individuals from outside your organisation
  • Apply communication techniques to improve the capacity to influence
  • Become a more active listener and use enhanced persuasion skills to act as an opinion shaper
  • Understand different persuasion techniques
  • Apply principles of influence to your day-to-day communication
  • Identify your own preferred influencing style and use it to encourage others to change
  • Use positive influence more effectively
  • Communicate more effectively with different personalities



All participants will receive a Certificate of Attendance at the completion of the course


Course Duration & Venue

Duration:   One Day: 9.00am - 4.30pm
Venue:      AFEI, Level 2, 97-99 Bathurst Street, Sydney  NSW  2000


Course Fee (GST Free)

Member Fee:         AUD $330
Non Member Fee:   AUD $380


Other Details

Fee includes morning and afternoon tea, light lunch and course materials.

To register
download and complete a Registration Form and forward to or Fax:  02 9264 5699. 


Course ID Date(s)

1716/066 June 2017
1716/1128 November 2017

Price: $380.00